Professional Diploma in Digital Marketing

Professional Training

The Professional Diploma in Digital Marketing course has been designed to provide you with the knowledge and skills necessary to successfully implement effective digital marketing campaigns. You will build expertise in Digital Marketing specialisms such as social media, SEO, email marketing, PPC, and website optimisation among others. Upon successful completion of this course you will become a Certified Digital Marketing Professional, equipped with everything you need to boost your career and earning potential.

Professional diploma in digital marketing

Skill level

Beginner

location

Hammersmith

duration

8 days

next start date

PLEASE CALL

price

£1,995

Who should attend

Digital Marketing professionals

Digital Marketing professionals looking to enhance their knowledge and skillset.

Business owners

Business owners hoping to improve on their existing Digital Marketing efforts

Career changers

Anyone requiring the knowledge and skills to pursue a career in Digital Marketing.

Prerequisities

During this course you will learn everything you need to know at a foundation level so a background in a related discipline is not required. The only prerequisite is that you have a passion for Digital Marketing and a strong willingness to learn. 

Whether you are a complete beginner, a business owner or already working in the sector, becoming a Certified Digital Marketing professional is a great way to open new doors and advance your career.

Delivery

We believe interaction with a qualified instructor is essential when learning new skills. That’s why this course is classroom-based, delivered over 8 days. You will receive hands-on training, complete practical exercises and receive constant feedback on your work. 

This will not only prepare you to pass your exam and but also equip you with the knowledge and confidence to use your new skills immediately after you finish the course.

Exams

The Professional Diploma in Digital Marketing is assessed by one three hour exam, split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your initial examination fee is included in the course price but subsequent re-sits will incur a fee of £40.

Module Overview

Digital Marketing Foundations
This module will enable you to conduct digital research, set business objectives for a digital marketing campaign and to prepare the foundations for developing a targeted a digital marketing strategy.
Website Optimization
This module will teach you how to build and publish a well-designed, high performing and optimized website that is aligned to your business goals.
Content Marketing
This module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-oriented, data-driven way - informed by business objectives, aligned with the buyer journey and your overall marketing strategy.
Social Media Marketing
This module enables you to apply social media concepts and best practices to both organic and paid marketing activities on key platforms in order to run successful campaigns that yield ROI and meet business objectives.
SEO
This module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI.
Paid Search
This module will enable you to develop the knowledge and skills to implement and manage paid search campaigns. You will learn how to create Google Ads campaigns, manage budgets, and report on their performance.
Display & Video Advertising
This module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy. You will learn how to setup and manage Display & Video campaigns, create Display & Video ads to run on the Google Display Network and YouTube, apply targeting to your ads, and then analyze their effectiveness by pulling detailed reports in Google Ads and Google Analytics which measure the most important metrics.
Email Marketing
This module will teach you the fundamentals of email marketing and how to strategize your email delivery plan to test, optimize and report on the performance of your email marketing campaign. You will also explore the techniques, processes and value of using marketing automation alongside email marketing campaigns.
Analytics
This module will teach you the basic concepts of using analytics in digital marketing. From initial set-up to understanding reports, you will learn how to analyze statistics to gain an understanding of the behavior of visitors and the performance of your website and campaigns.
Digital Strategy
This module uses the PROPEL planning model to teach you, in a step-by-step fashion, how to design complex, long-term digital marketing strategies that service both marketing and commercial objectives.

Find out more?

If you want to find out more please call us on 020 3965 1966, leave us a message through live chat (09.00 – 18.00) or fill out the form bellow. Our experienced career advisors will be able to answer your questions and explain our professional courses in more detail.