Professional Diploma in Social Media Marketing

Professional Training

The Professional Diploma in Social Media Marketing course has been designed to provide you with the knowledge and skills to successfully integrate social media into your Digital Marketing campaigns. You will gain a strong understanding of all the major social media platforms used today and build expertise in key areas such as content marketing and analytics. Upon successful completion of this course you will become a Certified Digital Marketing Specialist in Social Media, equipped with everything you need to develop and implement an effective social media strategy.

Professional diploma in digital marketing

Skill level





4 days

next start date




Who should attend?

Digital Marketing Professionals

Digital Marketing professionals looking to move into social media or enhance their social media skills.

Business owners

Business owners hoping to improve their social media presence to build brand awareness and drive sales.

People who have an interest in…

Beginners who are interested in social media, including those wanting to move into a social media or Digital Marketing career.


During this course you will learn everything you need to know about social media marketing so a background in a related discipline is not required. The only prerequisite is that you have an interest in social media and a strong willingness to learn. 

Whether you are a complete beginner or a Digital Marketing professional looking to upskill, obtaining a Social Media Marketing Specialist Certificate is a great way to open new doors and advance your career.


We believe interaction with a qualified instructor is essential when learning new skills. That’s why this course is classroom-based, delivered over 8 days. You will receive hands-on training, complete practical exercises and receive constant feedback on your work. 

This will not only prepare you to pass your exam but also equip you with the knowledge and confidence to use your new skills immediately after you finish the course.


The Specialist Certificate in Social Media Marketing is assessed by one three hour exam. Candidates need to achieve a minimum of 60% to pass the exam.

Your initial examination fee is included in the course price but subsequent re-sits will incur a fee of £40.

Module Overview

Social Research
The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.
Content Creation
The Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.
Content Outreach
The Content Outreach module teaches you how to leverage content seeding and the various forms of content promotion. It covers audience profiling, blogging, influencer and word-of-mouth marketing and provides deep insights into resourcing and content analysis to help you to form a solid content outreach strategy.
The Facebook module focuses specifically on the platform's features that can be leveraged by digital marketers to develop a results oriented marketing strategy. Starting with Facebook Pages and publisher features, you learn how to plan campaigns, target audiences, advertise based on objectives and report on results.
The Twitter module explores the platform’s features and advertisement formats that can be leveraged by digital marketers to grow their communities and strategies. You learn how to define an interesting editorial and social strategy, use Twitter advertising to run effective campaigns and leverage Twitter analytics tools to track and understand your Twitter campaign performance.
The LinkedIn module teaches you how to operate the platform to build and develop professional connections with your target audience. You learn how to use LinkedInspecific features and tools to set campaign objectives, run ad campaigns and use LinkedIn analytics to measure your success.
Social Apps
The Social Apps module provides critical insight into the leading app-based platforms; Instagram and Snapchat. Going beyond basic features and vanity metrics, you learn how to navigate each platform and uncover the features that can be leveraged to deliver real marketing results in unique, creative and interactive ways.
Social Video
The Social Video module introduces you to the concept of social video marketing and its growing importance for today's online consumers. Focusing on YouTube, you learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities and generate leads with your videos.
Marketing Automation
The Marketing Automation module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.
Strategy & Planning
The Strategy & Planning module teaches you how to devise an all-encompassing social media strategy using the PROPEL strategy model. You learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social strategy and for generating ROI.
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Find out more?

If you want to find out more please call us on 020 3965 1966, leave us a message through live chat (09.00 – 18.00) or fill out the form bellow. Our experienced career advisors will be able to answer your questions and explain our professional courses in more detail.