Digital Marketing

Job Guarantee

The digital marketing job package will equip you with the knowledge, skills and highly sought-after professional qualification desired by digital marketing employers all around the world. In addition to gaining a professional diploma from the Digital Marketing Institute, you’ll build your own website and set up social media, display and email campaigns. You’ll learn how to use Adobe software, Facebook Ads, Google Analytics, Mailchimp, Google Ads and much more! Our Digital Marketing Job Package comes with a job guarantee. This means that we will provide you with continued support, class re-sits and ongoing recruitment workshops until you find that all-important role.

Skill level

Beginner

KEY SKILLS

WordPress, Adobe, Social Media Marketing, PPC with Google Ads

duration

8 – 10 months part-time

Filters Sort results
Location
Start Dates
Delivering on
Availability
London Bridge
21st September 2019
Saturday and Sunday
Hammersmith
10th October 2019
Thursday and Friday

Who should attend

Do you enjoy creating exciting and engaging content? Or do you have a passion for analytics and a great attention to detail? The digital marketing job package is designed for anybody looking to kickstart their digital marketing career. You must be fluent in spoken and written English and have a strong willingness to learn, but no prior knowledge or experience is required.

Career Prospects

Digital marketing is huge! Whether you’re in to creative design, social media, website development or analytics, there’s surely something that will suit you. The average salary for an entry level digital marketing role is £24,360, which can rise to above £70,000 as a Marketing Director with 10+ years of experience.

aws architect certification, aws sysops administrator

"I feel more confident and more grounded in the sector now. My career is already progressing thanks to my level of knowledge. I found it useful to understand a number of areas of digital and then focus on areas that interested me most."

Module Overview

This programme consists of 16 modules, designed to mould you into an all-round digital marketing professional. As well as providing you with a deep understanding of the different tools and techniques now valued by employers, hands-on training and lab-based exercises will allow you to hone your new skills in a live environment.

Introduction to Marketing

The course & content

Note taking & revision

The marketing job landscape

Marketing fundamentals

Research tasks

Introduction to Digital Marketing

Core digital marketing principles

Developing marketing objectives

Digital research

Connecting with the customer

Website Optimization

Web design and optimization

Publishing a website

Design principles & website copy

User-centred design & optimization

Website metrics & developing insight

SEO (Search Engine Optimization)

SEO fundamentals

Aligning SEO & business objectives

Keywords & SEO content plan

Optimising organic search ranking

Measuring SEO performance

Content Marketing

Content & strategy

Opportunities in content research

Developing a content marketing plan

Creating & curating content

Publishing & distributing content

Metrics and performance

Adobe Illustrator

Adobe overview

Finding your way around Illustrator

Core Illustrator tools & practical exercices

Create your own logo

File types and exporting

Adobe InDesign

InDesign preparation & setup

Core InDesign tools & practical exercises

Create your own leaflet

Finalising your leaflet for print

Exporting your leaflet

Adobe Photoshop

Getting started with Photoshop

Key Photoshop principles

Core editing tools and effects with practical exercises

Create your own spot the difference

Exporting files

WordPress

WordPress Overview

Log In & Site Setup

WordPress Themes & Plugins

Configuration, Content & Settings

Search Engine Optimization

Build your own website

Social Media Marketing with Facebook Ads

Key social media platforms

Growing & engaging audiences

Creating & optimizing campaigns

Data-driven insights

Create a Facebook & Instagram campaign

Paid Search (PPC) with Google Ads

Paid search fundamentals

Creating a paid search campaign

Managing a paid search campaign

Measuring paid search campaigns

Display and Video Advertising

Display & video fundamentals

Managing a YouTube channel

Google display network & video ads

Creating display & video campaigns

Targeting display & video campaigns

Measurement & optimization

Email Marketing with Mailchimp

Email marketing fundamentals

Email marketing tools & strategy

Email design

Creating an effective campaign

Testing & optimization

Marketing automation overview

Analytics with Google Analytics

Web analytics fundamentals

Setting up a Google Analytics account

Setting goals with Google Analytics

Monitoring campaigns

Analysing and recording data

Digital Marketing Strategy

Digital strategy fundamentals

Setting strategy objectives and KPI's

Digital Strategy research

Developing a creative strategy

Executing a digital strategy

Communicating a digital strategy

Revision tips and plan

Revision tips and plan

Note taking refresher

Exam information

Group revision session

Student Roadmap

Cyber Security Course

Week 1


Introduction to Marketing
Introduction to Digital Marketing

Cyber Security Course

Week 3


Adobe Illustrator
Adobe InDesign

Cyber Security Course

Week 5 – 12


Break for students to complete:
- 3-hour practical exam on Adobe Software
- Website building assignment

Cyber Security Course

Week 14


Email Marketing with Mailchimp
Display and Video Advertising

Cyber Security Course

Week 16


Digital Marketing Strategy
Revision Session

Cyber Security Course

Week 2


Website Optimization
SEO (Search Engine Optimization)

Cyber Security Course

Week 4


Adobe Photoshop
WordPress

Cyber Security Course

Week 13


Content Marketing
Social Media Marketing with Facebook Ads

Cyber Security Course

Week 15


Paid Search (PPC) with Google Ads
Analytics with Google Analytics

Student Roadmap

Cyber Security Course

Week 1


Introduction to Marketing
Introduction to Digital Marketing

Cyber Security Course

Week 2


Website Optimization
SEO (Search Engine Optimization)

Cyber Security Course

Week 3


Adobe Illustrator
Adobe InDesign

Cyber Security Course

Week 4


Adobe Photoshop
WordPress

Cyber Security Course

Week 5 – 12


Break for students to complete:
- 3-hour practical exam on Adobe Software
- Website building assignment

Cyber Security Course

Week 13


Content Marketing
Social Media Marketing with Facebook Ads

Cyber Security Course

Week 14


Email Marketing with Mailchimp
Display and Video Advertising

Cyber Security Course

Week 15


Paid Search (PPC) with Google Ads
Analytics with Google Analytics

Cyber Security Course

Week 16


Digital Marketing Strategy
Revision Session

Pricing Plans

Job assistance Package

Full price: £3,250

Finance options available

Comprehensive training

CV workshops

Recruitment workshops

One-2-one recruitment sessions

Job guarantee Package

Full price: £4,500

Finance options available

Job Assistance package+

Meet an employer event

Work experience

Job placement guarantee

Find out more?

If you want to find out more please call us on 020 3965 1966, leave us a message through live chat (09.00 – 18.00) or fill out the form below. Our experienced career advisors will be able to answer your questions and explain our job package in more detail.

Alternatively if you would like to book an appointment to come in, please select your preferred location