How to start a career in Digital Marketing - 360GSP
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How to start a career in Digital Marketing

There has never been a better time to launch a Digital Marketing career. It is a sector that has enjoyed enormous growth in recent years due to the rapid rise of things like social media, smartphones and mobile applications. This has resulted in a skills gap for a lot of businesses – big and small – who are struggling to keep up with new methods of communication in the digital age.

Consequently, candidates possessing the relevant knowledge and skills are in high demand and have a good chance of forging a fruitful Digital Marketing career. It is therefore no surprise to see many marketing professionals with traditional backgrounds transitioning into the digital side of things. More and more people from other industries, perhaps possessing only very limited marketing knowledge, are also beginning to explore the idea of a Digital Marketing career.

Why train for a Digital Marketing qualification?

And the good news for anyone looking to break into Digital Marketing is, technically, you do not need any formal qualifications to work in the industry. But don’t be fooled into thinking that you will be able to just walk into a full-time role. Even employers not looking for official certifications are unlikely to take notice of candidates without any industry experience on their CV. Of course this raises the age-old Catch 22 of ‘how do I get experience without a job, and how do I get a job without experience?’

For many aspiring digital marketers the answer is likely to come in the shape of internships or apprenticeships. But when applying for entry-level positions, you are likely to still find yourself up against a vast pool of candidates also desperately seeking work experience. That is why we have designed a training programme to help kickstart your Digital Marketing career in the shortest possible time.

digital marketing career with professionals standing up on a floor describing Digital Marketing

Why is DMI a good training standard?

Ever-evolving customer expectations and technological innovations mean Digital Marketing is a constantly changing field. This can make it hard for academia to stay on top of emerging trends in the industry. However we ensure the training we provide remains relevant and in line with employer demands. This is possible in part due to our partnership with the Digital Marketing Institute (DMI), who set the global certification standard for Digital Marketing and review course content on a continuous basis. As a result you will receive hands-on training from industry experts in a wide range of Digital Marketing practices such as Search Engine Optimisation (SEO), Email Marketing and Social Media to name only a few.

What else do I need to think about?

The programme also includes support from our in-house recruitment team. They will help you create a winning CV and give you interview tips before presenting you to our pool of employers, confident of securing you that crucial work experience placement. On completion of this programme you will have therefore gained up-to-date skills and hands-on experience in the areas valued by employers along with a globally-recognised Professional Diploma in Digital Marketing from the DMI. So if you are considering a Digital Marketing career, join us for one of our Introduction to a Digital Marketing career open days by clicking the button below.

Alternatively, please give us a call on 020 8672 4151. One of our career advisors will be happy to answer your questions, explain the 360 GSP Job Guarantee programme and help you begin your Digital Marketing career.