Digital Marketing is one of the fastest growing industries in the world today as businesses continue to take advantage of various developments in technology to promote their products and services. So it is no surprise that more and more people, even those from non-marketing backgrounds, are starting to explore it as a career option. But should you follow their lead? Read on as we explain the benefits of having a Digital Marketing career.
As already mentioned, the sector is booming with some experts predicting Digital Marketing spend to hit almost £12bn in the UK alone this year. However this has left many businesses, both big and small, with a significant skills gap as they struggle to keep up with the pace of digital transformation. Job opportunities are consequently aplenty for candidates with the relevant knowledge and expertise necessary to pursue a Digital Marketing career.
Digital Marketing does share a common goal with its traditional counterpart in that they are both methods of attracting new customers and retaining old ones. However Digital Marketing has introduced many new strategies and tactics, requiring a wide variety of skillsets. Whether you are a tech guru, passionate about analytics or creatively minded, you will almost certainly be able to add value to a Digital Marketing team.
Not only are Digital Marketing experts in high demand, they also stand to command an extremely competitive wage once they have proven their credentials. On average, Digital Marketing professionals in the UK are currently paid £32,500 but six-figure salaries are not uncommon for those in more senior roles. A Digital Marketing career therefore offers a clear path with significant promotion and growth opportunities.
Working in an ever-evolving field also means digital marketers are constantly required to learn new skills, leaving little room to become bored or stuck in a career rut. But if the time does come to seek pastures new, the knowledge and skills you have picked up during your Digital Marketing career will likely be transferable to any other industry.
How we can help you kickstart your Digital Marketing career?
The good news is you do not need a traditional three-year university degree to land your first role in Digital Marketing. However, as is often the case, employers are unlikely to take notice of candidates without hands-on industry experience. That’s why we have designed a training programme to help you gain the necessary skills to start a Digital Marketing career in the shortest possible time.
Our programme is provided in partnership with the Digital Marketing Institute (DMI), who set the global standard in Digital Marketing certification. Training is therefore guaranteed to meet employer demands and to keep up-to-date with emerging trends in the industry. The recruitment team will also help you create the perfect CV and prepare you for interviews before presenting you to our pool of employers, confident of securing you that all-important work experience and a full-time role.
If you want to find out more, join us for one of our Introduction to a Digital Marketing career open days by clicking the button below.
Alternatively, please give us a call on 020 8672 4151. One of our career advisors will be happy to answer your questions, explain the 360 GSP Job Guarantee programme and help you begin your Digital Marketing career.