What is Digital Marketing?

Simply put, Digital Marketing is an umbrella term for the marketing of products and services through digital channels such as search engines, social media and mobile applications.

It has transformed the way in which businesses can interact with customers and promote their company in general. Individuals who are equipped with the knowledge and skills to take full advantage of the new tools at their disposal are therefore in serious demand.

So it is no surprise to see more and more people, even those from non-marketing backgrounds, starting to explore the possibility of an exciting new career in Digital Marketing. But what exactly does that entail?

Digital Marketing v Traditional Marketing

Digital and traditional marketing do of course share a common goal. That is to attract new customers and keep old ones. However Digital Marketing undoubtedly encompasses a wider ranger of platforms and possibilities with technological advancements continually opening new doors for businesses regardless of their size or marketing budget.

The versatile nature of the industry also means career opportunities within Digital Marketing are almost endless. Whether you are tech-savvy, analytically-minded or have a flair for design, the chances are there is a role for you.

The technical and the creative

The aim will always be to marry the more technical aspects of Digital Marketing with the creative into one seamless campaign. So if, for example, you are an ideas person who thinks outside the box and likes to plan ahead, you will probably be best put to use at the campaign development stage. This is when you will need to establish a target audience and formulate a clear marketing strategy to ensure you achieve your goals.

Businesses are now able to target potential customers and generate sales leads more cost-effectively than ever before. They are consequently beginning to invest more of their time and money into things like Search Engine Optimisation (SEO) and social media marketing. This will however count for little if the campaign fails to stand out from the crowd or appeal to customers.

A creative individual with design skills and a working knowledge of relevant software such as PhotoShop will therefore always add value to any Digital Marketing team. It is their job to make sure the campaign is visually appealing while also remaining authentic and true to its overarching marketing objectives.

With the right Key Performance Indicators (KPIs) in place it is possible to analyse how a Digital Marketing campaign is performing in real time. This will allow you to understand what’s working and what isn’t in order to make the necessary amendments. This kind of role is perfect for individuals with a passion for analytics and a knack for problem solving.

Kickstart your Digital Marketing career with 360 GSP

Rather than billboards and brochures, you can see how a career in marketing often now represents an opportunity to work at the leading edge of technical innovation. But this requires expertise in a range of tools, platforms and services. So the bad news is you are unlikely to become a Digital Marketing specialist overnight. However we have designed a training programme to kickstart your career in the shortest time possible.

We are a partner of the Digital Marketing Institute (DMI), the global standard in Digital Marketing certification. This means we are able to offer training in line with the very latest industry standards and employer demands. We also regularly review course content to ensure it remains relevant and up to date with any emerging trends in the industry.

Our trainers are all experts in their field, possessing considerable industry experience and perfectly-placed to deliver effective hands-on training. While you may eventually decide to specialise in a specific area of Digital Marketing, completing this programme will leave you with experience in a range of disciplines, giving you the ideal platform from which to launch your new career.

So what are you waiting for? Enquire today or give us a call on 020 3965 1966. A consultant will be happy to discuss your options and talk you through the enrolment process.

Would you like to explore our training programmes?

Fran Aubrey

What recruitment support did you receive? 

The recruitment support I received was good as I communicated with the 360 team and found the role I wanted. I was invited earlier on this year to attend the meet an employer event which was held in London. I got to meet employers and see the opportunities that were available.

What is your current role and how is it going for you?

The Job I got was as a Marketing Assistant at a Sports Marketing Agency and I’m happy because it’s going to give me a chance to explore all the areas in Digital Marketing that I most enjoy.

Would you recommend 360 GSP and why?

I would definitely recommend the Digital Marketing Job Guarantee Programme because it will give you the opportunity to pursue a career in Digital Marketing and will provide you with the support to go through that transition.